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05 September 2020

Das Deutschlandbild: National Image, Reputation and Interests in Post-War Germany

Contemporary European History
Das Deutschlandbild: National Image, Reputation and Interests in Post-War Germany

This article examines post-war (West) Germany’s attempt to address national stigma and gain international acceptance. It surveys three domains: public relations, Foreign Cultural Policy (Auswärtige Kultur Politik) and bilateral relations with France and the United States. By the 1970s, although some images of ‘Germany’ were still negative, on a global scale its underlying reputation was remarkably positive. The complex of political actions involved was a pioneering example of ‘nation branding’.

Source: Wood S. (2018) Das Deutschlandbild: National Image, Reputation and Interests in Post-War Germany. Contemporary European History. 27 (4): 651–673

Source web-site: https://www.cambridge.org/core/services/aop-cambridge-core/content/view/0AB698E59D373B41FCF94465CDBE7B1E/S0960777318000188a.pdf/das_deutschlandbild_national_image_reputation_and_interests_in_postwar_germany.pdf

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