This article is devoted to the study of the features of the images and narratives used in U.S. Navy poster propaganda to recruit women for service during World War II. The research methodology is represented by both general scientific methods and specialized historical methods. The research materials used in this work include various U.S. Navy propaganda posters. In conclusion, the author notes that the images and narratives of this propaganda were rather gentle and organic. They were presented together with positive dual images of women. These were simultaneously very feminine (neat and attractive uniform, makeup, hairstyle) and strong-willed (performing serious work, helping men achieve victory) images, which acted in a quite trustworthy and appealing manner.
Source: Gonta, Semyon N. (2026). Images and Narratives of Women's Military Service Propaganda in the US Navy during World War II. Propaganda in the World and Local Conflicts. 13(1): 15-24.
Source web-site: https://pwlc.cherkasgu.press/journals_n/1784106960.pdf
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